Package design is a critical part of any plan to be successful in graphic design is the most important capability for optimizing package design.
Since most companies do not work frequently with a graphic designer, here are some easy to follow tips on how to optimize that experience.
Since most companies do not work frequently with a graphic designer, here are some easy to follow tips on how to optimize that experience.
Before you start working on package design, you need to develop a very, very clear understanding of the need. Is your package design clearly inferior to one or more competitors? Complete a strengths and weaknesses assessment of your current package design. You will want to make sure the strengths are somehow incorporated into a new design. Whenever possible make sure that you use quantitative research to make these determinations.
Develop a very clear statement of what you need when you communicate with your graphic design company. Wherever possible, illustrate this statement with examples of good and great design that you see other products using. Sometimes it can just be elements of some great designs that you think might be appropriate for your business. Be open to contributions from the graphic designer. At the conclusion, make sure that you mutually agree on the direction that promises great work.
When reviewing the first round of work of package design, be aware of your first reactions, especially for what you like. Be sure to involve others who have a good understanding of customer values and beliefs. Take at least 24 hours before communicating your feedback. Organize your feedback in clear, simple statements focusing on the most important elements. Again, supplement that feedback with visual examples wherever appropriate.
Continue this process through subsequent rounds of work. The goal is to use graphic design as a way of achieving competitive advantage and package design. You should settle for nothing less.
Develop a very clear statement of what you need when you communicate with your graphic design company. Wherever possible, illustrate this statement with examples of good and great design that you see other products using. Sometimes it can just be elements of some great designs that you think might be appropriate for your business. Be open to contributions from the graphic designer. At the conclusion, make sure that you mutually agree on the direction that promises great work.
When reviewing the first round of work of package design, be aware of your first reactions, especially for what you like. Be sure to involve others who have a good understanding of customer values and beliefs. Take at least 24 hours before communicating your feedback. Organize your feedback in clear, simple statements focusing on the most important elements. Again, supplement that feedback with visual examples wherever appropriate.
Continue this process through subsequent rounds of work. The goal is to use graphic design as a way of achieving competitive advantage and package design. You should settle for nothing less.
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