Whatever kind of business you are in, the packaging that you use for your product typically makes up most of your real marketing budget. More importantly, this packaging often becomes the primary material that a potential customer reviews before making a purchase. While graphic design can be relatively more important in consumer products, many business-to-business companies underestimate the importance of their packaging. As a result, investing in graphic design is one of the best investments you can make.
Here is a checklist of factors that you want to use to evaluate how good your current designs are.
Here is a checklist of factors that you want to use to evaluate how good your current designs are.
Are you attracting a new generation of customers? What color and design preferences does this new generation have? How can you better use this information to say, "we are a product for you.”
What have competitors done with their package design in the last several years? If they have updated it and you have not, the concern becomes even more serious.
How does your package design stack up versus your competition? Some important criteria include how unique and distinctive is your package look plus which package is the best at selling the reason to buy that particular product instead of on the other.
Beyond your customers and competitors, what thoughts do you have on how to improve your designs? Combine your thoughts with those you have from your customers and comparisons versus your competitors. In this information is the opportunity for dramatic improvement.
Graphic design is one of the quickest ways you can build sales and profits. Package design that is better than your competition will attract competitive customers to buy your product. Many times the appeal of a new design can have more selling power than a product improvement. The much lower cost for developing a new design compared to developing a new product improvement makes a new package design a major profit winner.
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