The ultimate goal of great graphic design that delivers great package design is to win and be better than your competition.
How can you learn if you're winning or not?
How can you learn if you're winning or not?
Simple – talk to customers. If you're in a retail store where your products are sold and there are customers looking at your types of products, go talk to them. Here are some questions you can ask them.
Which product first caught your eye? You want to know what designs are best at grabbing customers’ attention.
What about that product caught your eye? Was it the color? Was it the shape of the package? Was it a graphic design element on the package?
What product did you decide to buy? If it wasn't the product that first got there, why did they buy this other product? What do they like and dislike about the package design for the product they bought?
Wildcard question – of all the products of any kind that you buy in the store, which product do you think has the very best design? The one that you immediately look for. What do you like about it? What's the number one thing you notice about this package?
As good as these qualitative methods can be, coming to a conclusion about how competitive your graphic design is probably warrants an investment in quantitative consumer research. When conducted by a professional, what you learn is statistically representative of all of your consumers.
Better package design requires graphic design. You need to find people who do graphic design with the intent of creating solutions that are better than your competition. Work for a graphic design company that can bring both marketing and package design expertise. If not, keep looking for a graphic design service whose work is better than competition and they say it is their mission to create competitively superior package design through world-class graphic design.
Which product first caught your eye? You want to know what designs are best at grabbing customers’ attention.
What about that product caught your eye? Was it the color? Was it the shape of the package? Was it a graphic design element on the package?
What product did you decide to buy? If it wasn't the product that first got there, why did they buy this other product? What do they like and dislike about the package design for the product they bought?
Wildcard question – of all the products of any kind that you buy in the store, which product do you think has the very best design? The one that you immediately look for. What do you like about it? What's the number one thing you notice about this package?
As good as these qualitative methods can be, coming to a conclusion about how competitive your graphic design is probably warrants an investment in quantitative consumer research. When conducted by a professional, what you learn is statistically representative of all of your consumers.
Better package design requires graphic design. You need to find people who do graphic design with the intent of creating solutions that are better than your competition. Work for a graphic design company that can bring both marketing and package design expertise. If not, keep looking for a graphic design service whose work is better than competition and they say it is their mission to create competitively superior package design through world-class graphic design.
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