As a business leader, you battle with competitors every single day to win customers away from them and to keep your own customers buying your products. As much as you want to take away competitive customers, they also want to take away your customers. What makes this so challenging is that battle with competitors is customer by customer and opportunity by opportunity.
No one ever said that business was easy. It isn't.
To make things easier you always need to start with ensuring that you have a deep and clear understanding of the strengths and weaknesses of competitive products and your product. Failing to fully appreciate and understand consumer values and behavior is the Achilles' heel of so many businesses.
This means that you need to focus on what customers see before they buy your product. First, you need to focus on what customers see as they consider buying your or a competitive product. For most products, this means you need package design that is demonstrably better than all of your competition. Retail package design needs to stand out in a very cluttered environment. In B2B your package needs to immediately communicate the benefits customers receive when they buy your product.
To win this battle for attention you need great graphic design to develop great package design. Graphic design needs to create a package design that delivers "pay attention to me" design that is better than your competition. You cannot get this kind of graphic design from every company selling graphic design services. You need graphic design services that incorporate and help you develop both the messaging for your package and graphic expression of that message. Do they vary overtly say they design to deliver a package design that wins against competition? If not, continue your search.
Follow the same procedure for all of your marketing materials. You want marketing materials that potential customers will see that are clearly better than your competition.
To make things easier you always need to start with ensuring that you have a deep and clear understanding of the strengths and weaknesses of competitive products and your product. Failing to fully appreciate and understand consumer values and behavior is the Achilles' heel of so many businesses.
This means that you need to focus on what customers see before they buy your product. First, you need to focus on what customers see as they consider buying your or a competitive product. For most products, this means you need package design that is demonstrably better than all of your competition. Retail package design needs to stand out in a very cluttered environment. In B2B your package needs to immediately communicate the benefits customers receive when they buy your product.
To win this battle for attention you need great graphic design to develop great package design. Graphic design needs to create a package design that delivers "pay attention to me" design that is better than your competition. You cannot get this kind of graphic design from every company selling graphic design services. You need graphic design services that incorporate and help you develop both the messaging for your package and graphic expression of that message. Do they vary overtly say they design to deliver a package design that wins against competition? If not, continue your search.
Follow the same procedure for all of your marketing materials. You want marketing materials that potential customers will see that are clearly better than your competition.
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